At first she feels rather uncomfortable at the idea of calling former contacts: "The people concerned might think that I'm only doing this to get orders or because I need to." It is only during the conversation that she realises that contacts can be maintained on a human level just like that. There is nothing wrong with simply calling someone to bring each other up to speed. Perhaps professional connections will arise naturally. Moreover, there is nothing dishonourable about keeping a customer and prospect database and making contact from time to time. As long as all this is not done with hidden intentions, it can also be of benefit to the other side.
After closer inspection and initial experience, this point moves to the first column and is one of the measures that give our example person energy.
Create profiles on XING and LinkedIn and update them with status updates.
Susanne reserves a whole morning for this point. On my recommendation, she also brings in a colleague who helps her optimize her profiles. In future, she will integrate the RSS feed of her own blog chinese america data into XING for updated content and use the free version of Buffer to add links to interesting articles from her subject area to her LinkedIn profile. She can also imagine writing short blog posts on LinkedIn in the future : based on the understanding that content must be found where dialogue partners are.
The time required for these activities is included in your own marketing time budget. This point remains "okay".
I have resistance to this
Regularly write your own blog posts completely by yourself.
"When am I supposed to get all of that done?" Susanne has plenty of ideas, but she feels overwhelmed by the idea of filling a blog on a regular basis. That's why she will only publish a longer article from her area of expertise twice a month. She will only provide the keywords. An external service provider will do the wording. Susanne will also publish shorter articles or photos from conferences with comments or short reviews herself at irregular intervals. That's enough content to start with. Later she wants to upload videos, for example of her own lectures, to YouTube and then embed them in her own blog.