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Make sure it's a good fit before going all in. ABM strategy 2: ICP isn't just company size and revenue The first step in account-based marketing is usually identifying your ideal customer profile. The problem? Most organizations only look at a few factors like location, industry, company size, and revenue.


While those factors are important, they aren't the only ones uae whatsapp list to consider. a truly personalized website eperience, you need to know more about your targets. When developing your ICP, Casper also recommends including: Sample customers: What are eamples of customers that fit your ICP? Company size: How many employees? Company revenue: How much does the company generate? Customer's goals and characteristics: why do they want your product? What can you solve? How do they use your data/solution? Personas: Who are you selling the product to? Key stakeholders: Who makes buying decisions.


TAM: total adjustable marketing Value proposition: What is the value prop you should use? New product or replacing: Are you replacing a solution or offering a new one? Estimated current value: What is the average value of a new customer? Disrupted value: Can you take over from other solutions? Slightly different than your TAM, essentially a subset of TAM.