5 reasons why you shouldn't copy your competitor

[zakiyatasnim]

When you create a website, the easiest solution that comes to mind is to copy it from your competitors. Or take different solutions from several companies and combine them. You can't do that. Why? Let's figure it out!



Reason 1. You are not promoting yourself, but a competitor
Buyers will not order from you. If you completely copy the design from a competitor's website, visitors to your website may associate you with it. Even if you change the logo and provide your contact information, users will still remember the corporate style, so they may purchase the product from your competitor next time.

Even if you copy a design from a little-known senegal number data company, buyers can still confuse you. The next time they compare several offers, they will most likely choose another company.

You will be treated with suspicion. A simple example – strong brands always have their own design, they do not copy it from anyone else. Look at the sites, Apple, Ozon and think, would you buy an iPhone on a site with the same design as Apple, but with a different domain and other contacts? Most likely, you will go to the official site, while looking at the copy of the Apple site with suspicion. It is not that when copying the design of a well-known brand, there will be no buyers at all. They will be, but you will lose those potential customers who are wary of such copying.

Visitors will confuse the names. For the same reason, it is forbidden to completely copy the name of a competitor's company or take a name similar to it. The target audience will be confused, you may lose a large part of it. For example, if you open two hair salons with similar names and the same service in a residential area of ​​the city, customers will choose between them without thinking. Therefore, it is better to promote your brand, and not look at how competitors have named themselves. In addition, copying the name or similar naming can lead to legal hassles.

In any case, by copying a competitor, you can increase their sales and still remain a “no-name.” And if you create your own brand, you will gain more loyalty from your target audience.