Effective Storytelling Makes An Impact

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Salespeople need to implement this approach because most salespeople have an overwhelming tendency to overcomplicate their messages, presentations, and proposals.

Humans are hard-wired for stories. It’s part of our DNA, and ultra-high performing salespeople know it! When the cavemen discovered fire, it changed everything and accelerated human development. People started congregating around fires— first outside like we do when we go camping, and eventually around dinner tables with the nearby hearth.

What happened, though, is that humans started communicating armenia telegram data more by using stories to explain things about their lives, their environment, their encounters. Fast forward to today, and we’re still exactly the same. We process and remember stories much easier than anything else. Really good public speakers or trainers weave stories into their narrative. The result is that their participants will more easily recall or retain the stories that they heard.

Written material creates a barrier in human connection, so readers will find it difficult to remember phrases or passages that were on certain pages. However, effective storytelling provides the audience with context, emotional connection, and authenticity. This lends the speaker or trainer a greater level of credibility, and their message is more likely to resonate with the listeners.

Images Catch Our Attention
Effective storytelling is a brilliant way to communicate and explain things to people. However, you may have to back up those stories with something more tangible or even more memorable. That’s where images come into play. Our brains are not wired to absorb information that only exists in bullet points. We must pair images to the text or story in order to maximize retention.

Studies have shown that the human brain can process pictures up to 60,000 times faster than words. Additionally, a large percentage of the human brain dedicates itself to visual processing.