Reasons to host a holiday pop-up shop
Pop-ups can appear just about everywhere—at farmers markets, in shopping malls, within other retail businesses, and, thanks to the success of food trucks, in motorized vehicles as well. Anywhere you can imagine selling your goods can likely be turned into a pop-up shop.
Here are more reasons to host a pop-up shop this holiday season:
After Cyber Monday sales are albania telegram screening over, you may want to consider hosting a pop-up shop, especially if you run a primarily ecommerce business. Physical shops are a great way to add a human element to your brand and engage customers offline.
Many shoppers still want to see and touch items before they make purchases, and running a temporary offline store allows shoppers who may have been hesitant about purchasing online to test out and learn more about certain products.
Pop-up shops can also be an easy way to engage new customers who may not have come across your brand online.
Last-minute holiday shoppers are more likely to head to brick-and-mortar stores and the mall to pick up gifts rather than browse for products online. Having a pop-up shop also lets you personally get to know your customers and build stronger relationships, which, in turn, drives customer loyalty long after the pop-up and holiday season is over.
Test a new revenue stream
The great thing about running a pop-up shop is that there are minimal costs associated with it compared to establishing a permanent brick-and-mortar store. According to a survey from Storefront, 44% of businesses that have opened a pop-up shop spent less than $5,000 to run it. This makes it easier and less of a financial risk to experiment with new revenue streams as well as introduce new products and experiences.