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Cover Photo Credit: Thomas Williams, UnsplashA Bout du Monde”, for a citizen reconquest of the media
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October 30, 2020
Reading time: 4 min
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By Mathilde Caubel, France Télévisions, MediaLab.

Created in July 2020, the Un Bout du Monde initiative gambling data switzerland contributes to changing the economic model of the media.

This encourages readers and journalists to participate in financing their media. In September 2020, the first campaign entitled “Enter the world” was launched.

A clever remedy for the sector's crisis, but also a way to renew readers' confidence through greater independence, collective decision-making and open editorial conferences.

An alternative citizen model on the way to becoming sustainable? Analysis.

A remedy for the sector crisis
The “Un bout du monde” system is part of the ecosystem of solutions proposed by Julia Cagé in her 2015 book “pour Sauver les Médias”. The economist, and president of the Société des Lecteurs du Monde , advocates a radical change in the economic model to restore reader confidence and media independence. This involves ending the model based on advertising revenue and including citizens in media governance.