This approach comes with a much larger price tag upfront, and you assume more risk, but Marcus feels it sends trust signals to customers. “If I saw a founder taking pre-orders for a consumer product like apparel or jewelry, it wouldn’t give me much faith in their product,” Marcus says. In an attempt to benin telegram screening level with your customers, Marcus suggests putting your own capital on the line for production runs, so your customers see how much you value your products.
At the end of the day, if a customer is using their hard-earned money to buy from you, taking their feedback into consideration will go a long way. It’s important to deliver a quality experience, along with the best products possible.
To get more of Marcus’s customer experience tips and his take on paid versus unpaid ads, or to hear his advice on short-form video content, listen to the full Shopify Masters On Location episode.