Looking ahead to BFCM 2023, the data from 2022 offers actionable insights.
Key Takeaways:
Analyze New Customer Data: 50% of BFCM shoppers were new customers. Delve deeper into their demographics and shopping patterns to tailor your marketing strategy.
Focus on BFCM retention: With only 13% of BFCM shoppers returning, it’s vital to think about post-purchase engagement tactics. Whether through loyalty programs or personalized hungary telegram screening content, keep these new customers invested.
Be prepared for the Black Friday surge: Anticipate a surge as sales were 5x the daily average. Ensure inventory and customer support are well-prepared for this influx.
Engage Regular Customers: Non-BFCM customers are consistently loyal. Integrate year-round engagement strategies to ensure they feel valued.
Remember, BFCM isn’t just a sales spike – it’s an opening to long-term customer engagement. Hopefully by leveraging these data insights, you can transform short-term gains into long-term loyalty, and build a foundation for future growth.
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