“in Reality, ‘content’ Is The Customer-facing Aspect Of Customer Experience.“of Course, Really Great Individual Interactions Are Important, But More Important Is The Overall Experience These Assets And Interactions Create Together Throughout A Customer’s Entire Relationship With A Brand … Companies Need A Clear Strategy That Defines How Content Works Together To Create Great Customer Outcomes And Experiences.” (To Read More About Matthew’s Insight In This Area, Read His Article On Medium.)handpicked Related Content: Great Content Experiences Powered By Techhabit : Make Content That Attractsthough Reading A Book By Starting With The Last Chapter Is A Bad Habit, Starting At The End Is A Good One For Content Marketers, Says Erika Heald, Founder, Erika Heald Marketing Consulting.
“when You’re Writing A Blog Post, For Instance, Understand The thailand whatsapp number Person You’re Writing To And How Your Content Result-focused Approach Requires Content Creators To Figure Out At The Beginning:the Objective For The Content Piece – What Do You Want Someone To Do After Consuming This Content? How Does This Piece Of Content Fit Into Your Content Marketing Strategy?one Key Takeaway For The Audience – What Will They Learn Or Think About Differently After Consuming This Content?the Next Step – What Should The Audience Member Do After Consuming The Content?erika Says The Start-with-the-end Approach Also Means Writing A Meta Description Before Creating The Content To Identify What The Content Is About And Why Someone Should Read It.
Plus, Identify Two Related Owned Pieces And At Least One High-traffic Piece Of Content To Which The New Content Can Link.chris White, Senior Manager, Marketing, Capital One, Says You Should Apply This Concept From Your Audience’s Perspective Too. “work Back From Why That Audience Should Care Vs. Starting With What You Want To Say,” He Says.analyzing Audience Motivation Lets You Know What Makes People Pay Attention To And Engage With Your Content, Says Nancy Harhut, Chief Creative Officer, Hbt Marketing.
Will Help Them,” She Says. That
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