Creating a membership program that will attract & retain customers
In our guide, we also cover the essential building blocks of paid membership programs. Here we’ll discuss both the tactics that brands can use to reward their members and add value to their program, plus the crucial pricing strategies to consider.
Of course, with different brands come different benefits and pricing, depending on their mission and their customer base. It’s important for brands to compare with others in their industry and even with indirect competitors that have successful membership programs, to get an idea of what works well and how they can create their own valuable program.
The value to customers must outweigh the cost. At the same time, the revenue it brings in has to exceed the cost of the program.
Benefit tactics
One of the most important aspects of building your membership program will be determining which benefits are included for members. To get started, here are some of the most france telegram screening popular benefits that paid memberships typically offer:
Storewide discounts or special member pricing
Free, discounted, and/or premium shipping options
Store credit or cash back
Exclusive or early access to new products or sales
Exclusive access to content
Exclusive access to community spaces
Members-only events
Free gifts
In order to offer the most enticing benefits for your customers, your brand will need to do some research and gain insights from current customers—through surveys and analyzing customer preferences, you can create strong benefit tactics for your paid membership.