Branding for millennials is as easy as offering a high quality product that makes them look or feel great. When millennials enjoy products that make them look and feel great, they share their experiences online, in social media posts, product reviews, and even YouTube videos. Play on this phenomena by giving millennials a product they will want to share.
Once you’ve got a product that can be marketed directly to millennials, you’ll need to know where to sell it. We looked at data from Accenture about the shopping habits of millennials, and we found some interesting numbers:
7 out of 10 millennials prefer to shop at electronics stores (Best Buy, Circuit City, etc.)
8 out of 10 millennials prefer shopping at clothes stores.
8 out of 10 millennials prefer shopping at department store.
8 out of 10 millennials prefer shopping in discount/outlet stores.
The data busts a common myth that greece telegram screening millennials only shop online. As it turns out, millennials shop at brick and mortar stores nearly as much as their parents. Millennials are more concerned about having a seamless shopping experience than shopping online. They want great service, good deals, and convenience, so make these the focus of your customer service experience.
After examining the data, it’s clear that millennials are not as different from their parents as many brands would want you to believe. Generation Y has a somewhat poor reputation among older generations because of their vastly different way of life, but research indicates this is somewhat unearned. Surveys show that millennials are ambitious, and they wish to support companies that fulfill their ambitious drive. In fact, a report by Deloitte shows that roughly three quarters of all millennials prefer to support companies that treat their employees well. Millennials believe in job creation and improvement, which explains their fierce loyalty to brands that fulfill these criteria.
Although different from their parents in many ways, millennials share many of the same shopping habits of those before them. The addition of video marketing and social media marketing give brands new platforms to market to millennials, but the overall morality of the company seems to resonate best with today’s young adults.
Are there any interesting statistics about marketing to millennials that we missed? Let us know in the comments below!