The customer journey shouldn’t come to an abrupt end with a purchase. Instead, follow up with each individual customer to make sure they’re satisfied. Just a short and sweet email can show you’re a brand that cares. And if they’re not happy, address their concerns immediately. Even dissatisfied customers can soon be guatemala telegram screenin convinced to give you another chance if you’ve made the effort to reconcile. It’s all about leaving a positive and lasting impression.
Be a communicative brand
Maintaining continuous multi-platform communication also improves the customer experience. An omnichannel presence helps nurture your audience via the platform they prefer to reach you by, whether it’s your website, social media, or email.
Research has found that marketers think email marketing is the most effective method of customer retention (they rate its effectiveness at 56%). This is followed by social media (37%) and content marketing (32%)
Minimize cart abandonment
There’s nothing wrong with giving customers with abandoned carts a little nudge. Retargeting them with incentives or even just a quick reminder email increases the chances of them making a second purchase – you even reach the customers who created a cart as a guest.
Provide incentives
One of the best ways to boost your repeat purchase rate is to create a loyalty program that provides worthwhile incentives to continue shopping with you. Research shows that 54% of consumers admit they’re more likely to purchase from a company if they offer loyalty rewards.
Even small incentives like gifts and seasonal discounts can increase customer loyalty too. Growth tools like ours can help maintain your number of subscribers – our revolutionary technology reduces churn rate by triggering cohort actions that convince subscribers to stick around. These include offering discounts, special offers. and adding on a free gift at shipment.