Emotional Shopping Experiences also play a key role in B2B
Already common in B2C commerce: Shopping Experiences. They are increasingly in demand in B2B commerce and are a decisive differentiating factor from the competition. With the Shopware 6 “Shopping Experiences” feature, you can create an innovative journey for your customers and deliver individually tailored content to each customer group. Neither technical expertise nor design affinity is required when creating Shopping Experiences, as they can be intuitively created using drag & drop. In addition, the website and shop can be operated from a single solution, which ensures a standardized design and serves to optimize processes and consolidate data.
Finding a digital home is often not an easy step for many traditional B2B companies. Particularly in the case of industrial companies, it is noticeable that macedonia telegram screening replacing or supplementing traditional sales channels is not easy. The Shopware customer BÜFA Chemicals is leading the way when it comes to creating exceptional shopping experiences for their B2B customers.
In 2023, we released the first features of our new B2B Components. The B2B Components offer a diverse collection of tailor-made functions specifically designed for the needs of B2B commerce. These can be flexibly configured for each user and role, achieving a high level of personalization. Our modular principle allows each function to be designed as an independent component that can be effortlessly integrated into the larger system. This allows for easy activation or deactivation based on requirements, ensuring the system remains user-friendly and intuitive across the evolving landscape of B2B commerce and its increasingly sophisticated demands for custom solutions.