Will classic ecommerce retailers (pure players) die out?
Industry experts have long predicted that the pure-player landscape will shrink due to the insights gained from the era of platforms and D2C. Although it's unfortunate that we have become accustomed to these shops, marketplaces will continue to grow. Only the large or specialized pure players that can handle real economies of scale or large volumes will be able to offset the rising costs of customer acquisition and technology. However, these vertical champions are likely to disappear as numerous D2C start-ups, drop shippers, and other enthusiasts invest lots of time and their own resources in pursuing their goals.
In principle, the service performance benin telegram screening of D2C is initially identical to that of a retailer in the US. You get a product, pay for it, and by law/contract, you have agreed service and warranty claims. The price may be higher than in retail, but a few "goodies" usually make up for the premium price point. Soon you will no longer be able to identify significant differences in fulfillment because fulfillment service providers are usually already working for retailers and manufacturers in parallel.
The significant difference, and ideally, the benef it in our opinion is the life-cycle management that merely works better when it takes place directly between the manufacturer and the consumer. For example, when you purchase a purse or phone case, you'll be pleasantly surprised when the brand offers you an attractive replacement option two years later. If you buy a multifunctional food processor, you'll be happy to receive weekly recipes as well, like for the Cookit by Bosch. If you buy digital appliances, you'll need updates, like for all smart devices. If you decide to buy from a sustainable brand, you'll likely also be interested in other sustainable products. If you buy FMCG products, you may need a subscription, as with YFood, for instance. If you have children, you'll be excited to get age-appropriate toys or clothes - accompanied by genuinely child-oriented features and sustainability solutions that are more than just marketing stunts, such as Woom Bikes, for example.