The company hosts a weekly Q&A series called “Transparency Tuesday” on their Instagram and Snapchat accounts. Here, their 639,000 followers are prompted to ask questions about the brand, their story, products, and even their job opportunities. Members of the Everlane team then answer these questions in a way that helps their audience build a close relationship with the brand.
The brand also encourages their customers to send “snapshots” of them algeria mobile database street receiving and unboxing the products to their company account, to which the team will respond as well.
The brand also hosted multiple stories around the holidays, titled “Five Random Acts of Kindness: Holiday Edition .” Several members of their team walked around San Francisco performing random acts of kindness for complete strangers. At the end of the story, they challenged their followers to do their own act of kindness, document it as an Instagram Story, and “tag” Everlane in the description. By tagging them, users were able to promote the brand themselves.
As a small business, you may not have a big marketing budget. But you don’t need a big budget to reach your audience.
In fact, sometimes it’s the most affordable marketing ideas that give you the most bang for your buck and connect your audience to your brand story.