Understanding the market and user needs is important. While product-oriented can be understood as product-first, it is critical to tailor your PLG strategy to your exact ICP.
Free products are a great way to test product-market demand. Similarweb builds free tools before building new solutions in a specific market. This allows them to examine demand and decide if a paid bulgaria mobile database product is worth the investment. It doesn’t hurt that Similarweb can test their own products to understand the addressable market size, search volume, and popular keywords to attract the right audience.
PLG is more than a product strategy. “It’s a cultural thing. It requires focusing on simplicity for the customer and incorporating that into everything you do. It’s a different set of KPIs. It’s a different way of developing products. You have to be willing to try and fail.”
OpenView: 2022 SAAS Benchmark Report Chinese Version
OpenView’s 2022 SaaS Benchmark Report combines the results of six years of surveying more than 3,000 respondents on the financial and operational metrics of private SaaS companies.
This year's report reveals some interesting facts about what's really going on. More specifically, how is the macroeconomic environment filtering down to private SaaS companies? To avoid losing the lead, nearly everyone is cutting back, regardless of how much cash is in the bank.