According to Ele.me data, under the influence of the thailand mobile database European Cup and summer consumer demand, in June this year, the orders for alcoholic beverages on the Ele.me platform increased by 22% year-on-year. Around the time of the Great Heat, the number of ice cup takeouts on Ele.me increased by 350% year-on-year. The platform's ice-keeping service upgrade and the "0.01 yuan ice cup" benefit are precisely targeted at the summer instant ice tasting and alcoholic beverage consumption demand. The hot sales of ice cups also directly promoted the sales of highly related categories such as alcoholic beverages on the platform.
Online drug purchases are also a popular consumption scenario in summer. In this quarter, Ele.me has been accelerating the process of promoting online drug purchases and medical insurance payment in cooperation with local medical insurance bureaus. Since June, Ele.me has launched medical insurance payment services for takeaway drug purchases in Dongguan, Foshan, Shantou, Huizhou, Shanwei, Zhongshan, Jiangmen, Shaoguan and other places, covering 10 cities including Guangzhou and Shenzhen. The first batch of access has exceeded 2,000 pharmacies, bringing more convenience to drug purchase services for more urban residents.
At the beginning of this year, Ele.me publicly announced its long-term "1+2" strategy for the first time: "1" means building a healthy and consumer-friendly home catering service platform; "2" means that Ele.me has identified two new tracks as its second growth curve, namely, to build instant retail that meets Ele.me's characteristics and to build an instant logistics service network that extends market value. In this quarter, Ele.me's various long-term strategies have also been steadily advancing.