It may be tempting to praise your products or services in every blog you post, however it’s important to include content that is relevant to the customer. Customers will not be engaged by a heavily biased article clearly aimed at selling them your product. When customers or potential customers visit your blog, they are looking to be informed, entertained, or both. Include articles that show customers how they can enhance their experience with your product. Give them suggestions of what to pair it with, or alternative ways it can be used. This will vary widely from market to market, but the key is to understand your target audience, and look for tips and tricks that may help them enjoy your product more thoroughly.
In addition to enhancing your customers’ experience with your product, you should consider doing something philanthropic with your product in order to better connect with your audience. For example, you could give school supplies to needy families if you sell pens, pencils, and chile telegram screening other classroom essentials, or hold a contest for a Wardrobe Makeover if you sell clothing. Again, this is largely dependent on your target audience, however it leaves a lot of room to be creative. Think of something that would benefit your customers, and then use the idea to begin building a community.
Finally, it’s important that your customers and potential customers know exactly what your product is capable of, and what makes it stand apart from the rest. Do this by featuring stories of your product being used in real life to achieve success; for example, a company that sells athletic shoes may want to feature a player who uses their brand that has found success. The company should tell their story, and get a personal testimony from the athlete regarding the product. This will give credence to your brand, and will show customers exactly what makes your product better than any other.