Last year, the store relaunch from Shopware 5 to Shopware 6 was on your agenda. What new requirements have emerged here?
We’ve been successfully using Shopware 5 as a B2B shop system for all our brands since 2017 when we replaced an individual solution. For us, the release of Shopware 6 raised the question of how long we wanted to continue developing new functions based on the Shopware 5 tech stack, knowing full well that we would then have to implement them again based on Shopware 6. Pausing further development for a period of several months wasn’t an option for us. Therefore, we decided to start the store relaunch projects at the end of 2021. The requirements for the new system were, in particular, significant performance optimizations, where Shopware 5 had reached its limits, especially due to the large number of business logics that we’ve to take into account in real time when building sites for individual customers. Likewise, it was the wish of the operational store managers that the efficiency in the creation of store pages should be significantly increased compared to azerbaijan telegram screening Shopware 5. We’re able to fully achieve both goals in the project and are very pleased to have taken this path at an early stage and to now be able to develop further on a modern tech stack with our development partners.
You are the first Shopware customer to use Digital Sales Rooms. Please explain what the new Shopware 6 Digital Sales Rooms feature actually is.
Digital Sales Rooms is a module in Shopware that can be used to create Shopping Experiences in the form of presentations. Simply put, this is like a customized PowerPoint presentation, where the individual slides are scrollable web pages. These presentations are created by the respective store managers as well as the sales staff in the field and office. We grant our customers web link access to this presentation prepared individually for them. This takes place either in self-mode, i.e. a mode in which the customer clicks through the presentation independently, or in guided mode, where the salesperson guides the customer through the curated offer by directly integrating a video conferencing tool. And all this is in a very high-quality presentation based on the Shopware B2B store – of course with direct purchase option.