Identification of target group-specific occasions in occasion-based marketing
First of all, you should be familiar with the occasions throughout the year that are important for your target group. You can then place specific triggers in your store to impress your customers with your products and awaken their hidden desires.
For example, do you have products in your store that would be perfect for a typical girls' night out? Then how about a Shopware Experience World for National Women's Friendship Day on 18/09/2022? You can use an emotive setting appropriate to the theme to perfectly present images, texts and, of course, the products. Find out more about the opportunities that Shopping Experiences offer you in Shopware 6.
On occasions such as the annual Valentine's Day on 14 February, it may also be worth your while to design product packaging, especially for this occasion and to promote special bangladesh telegram screening editions. When products are purchased as a gift instead of for personal use, product packaging plays a major part in the purchase decision.
Ideally, you should find triggers for your occasion-based marketing that as many consumers from your target group as possible can identify with. You should always try to put your target group in an emotionally charged buying situation and not use stimuli that are too weak or too strong [7].
So you see, you can benefit a lot from occasion-based marketing if you know the right occasions and are aware of the factors that will make your marketing successful.