Online versus offline is a thing of the past. More and more retailers are now selling via online and offline stores. They are starting to focus on the numerous possibilities of combining both sales channels. No matter whether that is a temporary pop-up store, showroom, flagship store, or classic retail outlet: the objective here is to give the customer as much freedom as possible and to provide a consistent shopping experience, regardless of the sales channel chosen. Besides, cross-channel processes such as Click & Collect offer unprecedented customer loyalty and sales potential.
Choosing the right omnichannel strategy and system can complement both your online and offline sales channels profitably. The integration of the POS system into the erp system cameroon telegram screening of your online store is an essential part of this. With a fully implemented system, all product information and customer data can be accessed at the POS at any time and in real-time. But how do companies implement the seamless shopping experience concretely and sensibly? Our partner Pickware has designed and developed such a POS system and will provide you with three practical examples of how a successful fusion of online and offline retailing can be achieved.
How businesses benefit through the symbiosis of online & offline retailing
The three following customer cases demonstrate how you can successfully implement a cross-channel sales concept and continuously optimize your processes through the use of Pickware and Shopware.