2. When they send you a testimonial, you must rewrite the testimonial in such a way
that it also conforms to the laws of persuasion: It should not simply list irrelevant information, but convince others to buy from you.
That’s why you need copywriting here too.
You will get more testimonials and you will write those testimonials better.
#2 Emails
Emails are boring.
They may be factual because the writer thought:
“Yes, we are doing dominican republic telegram screening content marketing here , the content has to be factual, objective and boring.”
Total nonsense.
Copywriting belongs in email newsletters.
Good copywriting is interesting.
It captivates the reader from beginning to end.
It uses short words, short sentences, good storytelling and takes the reader from
beginning to end – and to a call to action.
A good email always has a call-to-action and then guides the reader there.