Copywriting Technique #5: Sell "Japanese Damascus knives made of 128-layer carbon steel"
One thing in advance:
Your competitors will hate you for using this technique; some will even curse you because their customers will switch to your products.
Why?
Because hardly anyone bothers to use this technique - that's why you'll be like the one-eyed man among the blind if you sell "Japanese knives".
Japanese knives are known for having extremely sharp and specific blades. That is, no knife can do what a Yanagiba (sushi knife) or a Menkiri (noodle knife) can do.
Means for you:
Be extremely precise whenever finland telegram screening you describe your product or service .
Example?
Hardware Store #1
"We at Paulson's have all kinds of tools at fair prices. Come by, you're sure to find what you're looking for."
hardware store #2
"Handyman Jack's is the hardware store! We have 343 types of fasteners, 28 types of nails, 86 sizes of wire, 43 grits of sandpaper, 16 different types of hammers, 28 different types of screwdrivers, 47 types of wrenches, a daily inventory of 354,000 bolts and screws, all the big name power tools for less, and a 120% money back guarantee if you are not satisfied with a product."
If you see these two ads and want to buy a new hammer, where do you go?
Let me guess: Jack's.
Why?
Your customer doesn't need all this information (I bet you've forgotten how many types of nails there are at Jack's).
The psychology behind it is called heuristics (= mental shortcut).