Heading 6: Order Christmas Gifts Now... Pay after January 1
In itself, this headline is not particularly "creative". What is interesting is not the headline, but the concept of "buy now, pay later".
This concept alone brings companies millions in sales every year because it exploits people's impatience.
Heading 7: Free to High School Teachers – $6 Dollars to Others
Film strips were sold here for high school teachers. The letter already contained a film strip that normally costs $6.
This headline had to compete against 9 others – and won by a margin of more than 70 percent.
This headline scored points israel telegram screening especially with the "quick win" that only takes one evening.
What we learn from this is that the shorter the time window until the customer reaches his goal, the more tempting the offer is.
The headline: How I Improved My Memory with 3 Hours of Training After 3 Years will sell NOTHING.
Heading 9: How $20 spent may save you $2000
This headline was so successful because the reader immediately sees his ROI (return on investment).