“How do I do X” type posts are almost always a great place to brainstorm ideas and create new content.
This is an example of a discussion that I would add to my spreadsheet and explore further; this is an example of a user searching for the best jerky marinade.
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Another example is how to frame the question. Based on the italy mobile database fact that it has been upvoted 81% of the time and has nearly 20 comments in a smaller subreddit, this tells me that there may be a lot of interest in this topic.
Focus on user intent
One of the biggest mistakes marketers make is focusing too much on overall search volume at the expense of keyword intent. Going back to the gourmet jerky shop example, if the purpose of your content is to build brand awareness and acquire new customers, you should focus on content about your unique process for making jerky, not a DIY guide about how home cooks can make their own beef jerky.
Look for patterns and trends
The best content ideas often come from spotting new patterns or trends before everyone jumps on them; that’s by spending 10-15 minutes on these subreddits a few times a week and jotting down topics and responses in a spreadsheet. Over time, you’ll be able to see specific keywords, phrases, and questions that are being asked over and over again. This data is often the fodder for great content like blog posts, videos, landing pages, social media content, and more.