He was the most expensive copywriter in the world and only worked 3 hours a day.
In a seminar he revealed his secret of productivity:
A timer.
He always set it to 33:33. Then he worked concentratedly for 33 minutes.
Then he paused.
And then he typed 33:33 into the timer again and continued working.
However, his best ideas came to him while shaving.
His book " Breakthrough Marketing " is a classic and is constantly stolen from libraries.
He wrote advertising copy for bangladesh telegram screening the direct marketing publisher "Boardroom" and created the following headline :
"Read 300 business magazines in just 30 minutes."
What can you learn from him?
The most effective way to reach your customers is through a desire that is already there.
Your job is not to create desire, but to channel it.
How you do that?
By following these 3 steps:
Choose the strongest desire of your potential customer and connect it to your product. You don't need to reinvent the wheel. You don't need to pull out bizarre wishes from your fingertips and hope that your customer has one of those wishes too. You need to take the wheel and simply steer it in a different direction: towards your product.
Transfer that desire into your headline. Reinforce that desire with strong words or show your customer how your product can satisfy that strong desire. Put it all in one sentence: in your headline.
In your copy, list all the benefits that will help your customer satisfy this strong desire. Remember, each benefit is aimed at just this one desire.