Example #1: This is how Eugene Schwartz wrote his bullet points
1) He read the book he wanted to sell several times. For a physical product, he did excessive research.
2) He marked important places.
3) He had the secretary copy all the marked passages.
4) This usually resulted in a document of about 60 pages.
5) He then worked out the most important points from this 60-page document.
So the bullet points belize telegram screening became the crème de la crème of benefits.
Example #2: Lampropoulos researched until he dropped
Copywriter Parris Lampropoulos researched until he had collected around 700 fascinating facts about a product.
In the end, he would only need a maximum of 100 of them.
But an important lesson from bullet points is:
Too much material is better than too little.
Always collect as much material as possible first.
How to turn "dead" bullet points into lively salespeople in 3 steps
I'm now going to show you a powerful 3-step from Clayton Makepeace - one of the best copywriters of all time .
Here's how it works:
Let’s say you have written a bullet point and are proud of yourself:
How to get more traffic
However, this bullet point is very lame and 1 million other guides can claim the same.
What to do?