Assess the suitability of the project

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Recently, the demand for these bags has grown significantly, and Sophia decided to expand production. In order for even more people to learn about the bags, she needed to promote her brand. Since Sophia prefers to delegate tasks that she is not strong in in order to fully devote herself to creating bags, she turned to a specialized agency to set up and launch contextual advertising.

This point can be called differently: correctness, adequacy or suitability. It does not matter, the main thing is that at this stage the assessment of future success after the launch of advertising occurs.

In order to accurately assess suitability, it is UK cell phone number list necessary to first take into account the following indicators:

competitiveness;
overheating of the niche;
demand;
the complexity of working in advertising.
Both of our entrepreneurs assessed their projects and came to the conclusion that both of them were completely suitable, that is, their products were specific, had good demand and an average bill, and competition in the region was insignificant.

Note:

If a search query only returns marketplaces or chain stores, it will be difficult to compete with them, and you are unlikely to cope;
with a low average check, it’s not even worth launching contextual advertising (if, for example, you sell laptop stands, your average check is 10-15 dollars, and the customer’s life consists of one purchase, then you won’t be able to recoup the costs of advertising);
If a niche is overheated, then the cost per click will be too high , this is most often seen in real estate.