Corporate Identity
Corporate identity is about organizational values and how to embed these within the entire organization. The identity of an organization must be clear and transparent and be reflected in all aspects of the organization. From product range, to internal communication and to the way in which customer service is organized. A good example of this is Tomorrowland . Tomorrowland is not about organizing a dance party, but about creating a new world. Everything revolves around the experience. This starts when people arrive at the airport. The name of the event is on the planes and once inside, the guests are immediately treated to a laser show.
has found the ultimate way to implement vietnam telegram data their concept and the desired experience 100% in all aspects of the event. Because they can only sell tickets to a limited number of people, they realize that many people who also want to attend the event cannot be there. That is why they have decided to put all the content online. The event offers space for 100,000 people, the rest can watch the livestream at home via YouTube. They are not afraid that people will not want to buy a ticket next time, because everything can be watched live anyway. They know that people who watch the livestream all think "I have to be there next time too".
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Fear
This brings us to the second point: fear. Many brands and many organizations are led by fear. Many brands will not understand the organization of Tomorrowland, because they are led by fear. They are indeed afraid of a decrease in ticket sales if you offer everything online for free. The organization of Tomorrowland is not. They are convinced of their own concept and are not led by fear.