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With HubSpot, you have all the tools in one place to effectively nurture and develop your leads.

Read more about it in the following sections.

For HubSpot prospects: What is important for successful lead nurturing?
The lead nurturing process helps you manage and maintain your contacts or customer contacts. It is targeted and always addresses a specific target group or personas. With lead nurturing, you can develop homeowner database existing customers, win customers as regular customers or turn initial contacts into new customers.

How does that work? In every phase of the customer journey, you provide important, relevant information for the reader. You accompany the readers you have acquired as contacts through their purchasing process until they become paying customers - and beyond.


Content that informs and fits the respective phase of the customer journey,
personalized contact via various channels, e.g. by email and
appropriate, timely follow-ups.
HubSpot offers the right software for this. With HubSpot, you will not only generate new data records for your CRM, but you will also successfully maintain and develop these data records or contacts using workflows and marketing automation .

What you can expect from your HubSpot Lead Nurturing
The important functions of the software related to lead nurturing are:

1. Simple user interface
With a clear user interface, you always have an overview of the individual steps in your workflows. All information that is relevant to you should therefore be easily accessible in the solution you choose. HubSpot's user interface presents both simple follow-up campaigns and complex paths for purchasing decisions step by step and helps you keep track of everything.