About one-third of cold email marketing campaigns have an open rate of 60% or higher.
When a campaign has an open rate below 20%, it's usually a sign that emails are going to the spam folder or are being targeted to the wrong audience (i.e. dead emails or irrelevant audiences).
Subject lines that include a number can get double (113%) open rates.
A quarter (24.45%) of cold emails are opened on a mobile device.
Three-quarters of emails (75%) are opened within one message.
Using pain points in the subject line can improve the open rate of email campaigns by 28%.
Including an emoji in the subject line can improve a campaign's open rate by 8%.
Cold Email Response Rate Statistics
Whether it's a sale or a response to a message, a response is when a azerbaijan phone number data conversion occurs with an email marketing campaign. How well do cold emails perform in terms of responses?
80% of decision makers prefer to receive information about products and services by email.
Adding the prospect's company name to the subject line can increase response rates by 22%.
20% of contacts will respond to the best 25% of campaigns.
About half of campaigns will have a response rate below 10%. Compared to welcome emails, this is underperforming.
25% of campaigns have a response rate of between 10 and 20%.
Only 8.5% of cold emails get a response.
Around 3.67% of recipients will click on a cold email campaign.
The best days to send a cold email and get a response are Friday (20.98%), Thursday (20.21%) and Tuesday (18.34%).
The worst days to send a cold email and get a response are Saturday (3.5%) and Sunday (3.8%).
Sending a cold email between 2:00 PM and 5:00 PM will get a significantly higher response rate.
Sending a cold email between 2-4am will have a significantly lower response rate.
Emails with more than one question in the body of the text will receive 50% more responses.
42% of responses occur within the first hour.
Response rates increase by 93% when cold emailing multiple people in the same organization.
Using an "interest" call to action can double the response rate of a group of contacts on a mailing list.
A call to action asking for the smart person's opinion can significantly increase the number of responses you get, but it will decrease sales by 20%.
Using a lot of personalization in the body of your email can improve your response rate by 32%.
Increase sales and responses by using the phrase "I hope this email finds you well" in the body of your message.
Emails written with third-grade vocabulary will receive 36% more responses than those using college-level vocabulary.