What are KPIs?
The most used KPIs in digital marketing
There are many possible indicators for measuring marketing campaigns. Some of them depend, for example, on the channel you use to communicate with your leads and customers. For KPIs to be effective, the most important thing is to understand that they have to be closely related to the objectives defined during the digital marketing strategy planning process.
Some of the most commonly used KPIs by marketers are:
Number of visits
This metric is essential, as it is the tool that allows you to quantify the number of visits that a website or blog receives. With this KPI you can measure how much traffic the page has, where those users come from and what their interests are.
The number of unique visitors is always less than the number of visits. This KPI measures the number of users who enter a blog or website, regardless of the number of times they have accessed it. By identifying the IP addresses of users, it is possible to know how many of the visits were made by the same person.
Dwell time
The amount of time a user spends on a blog or website is one of the most valuable indonesia telegram data indicators in digital marketing. It shows how interested users are in the content of the page, which also increases the chances of getting more clicks and conversions in the future.
Return on Investment (ROI)
ROI or return on investment is a metric designed to calculate the economic results of a marketing campaign or strategy. It is the following formula:
ROI=(Income-Expense)/Expense.
In the event that the investment has a negative return, the ROI will be less than 0. On the other hand, if the ROI is positive, the result will be greater than 0.
This is one of the most important KPIs, since by applying it it is possible to evaluate whether developing that particular marketing plan was worthwhile or caused the company to lose money.