The CTR achieved from a featured snippet

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At Human Level we see outstanding results with more than 80% CTR in Google Search Console.

However, when the highlighted result briefly presents the data requested by the user, the user no longer has any reason to visit the website, in which case the CTR decreases significantly.

Results by voice
Featured results and voice results maintain a certain correspondence, since when a direct answer is possible, the voice assistant usually uses the featured snippet to obtain it.

Getting a featured snippet, then, becomes a way to be the only result returned for a voice search.

Keep the user in the search engine
Google encourages direct response in order to keep the user confined brazil phone number list within the search engine's own pages.

This, in any case, is only relative and depends more on whether the information provided by the featured snippet is all the user needs or not.

Which content formats are most likely to get a featured snippet?
Clearly, informational content formats, as these types of searches are the most likely for Google to present a featured snippet.

Within informational content, at Human Level we have found that the following content formats work very well:

Frequently Asked Questions .

Tutorials.

Recipes.

Glossaries of terms.

Video tutorials.

Rankings and lists: the 10 most beautiful cities to live in, the 100 best traditional Spanish recipes...

And if we talk about keyword types, which ones work best?
In line with the above, informational searches are the ones that work best.

These correspond to the search intentions Know and Know simple, using Google terminology.

That is, searches that allow for a short and direct response.

These are questions that are usually asked at the beginning of the customer journey , that is, in the phase in which the user is documenting their purchasing decision.

This means that they are searches that are not close to the conversion micromoment.

However, we should not underestimate the possibility of contact that they provide us, because if we manage to engage the potential client and accompany them throughout their purchasing decision process, they are more likely to convert on our website.

Each of these searches are potential entries into a conversion funnel, if we know how to retain the user and nurture the lead.

There is no unanimity regarding . What is your opinion on this?
Indeed, we have examples of CTR above 75-80% while in other cases the CTR is even lower than that achieved on average by a normal first organic result, that is, below 10%.