Welcome Email - The CTA

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Another topic that generates debate is whether to include images or just text.

Here again is another “it depends”.

In general, they recommend only text, but if for example, you have an e-commerce, product images must be mandatory.

Of course, they have to be quality images.

In the end, and as always, common sense dictates everything; but it is indonesia phone number list true that more and more people read emails from their mobile phones, so users often have images blocked or find them heavy to load.

Oh, and it goes without saying that your welcome email design needs to be responsive.

Capisci?

I go into mafia mode because the “Godfather” welcome email arrives: the call to action.

2.- Every welcome email must have a call to action (CTA)


The call to action will help you guide your user in the direction you need.

Remember: one email - one promise - one goal - one CTA.

For example, if it is an offer or a discount coupon, the email must have a call to action that sends the user to the e-commerce.

If it is an ebook download, there must be a download button.

It seems obvious, but if you don't make it easy for your subscriber, you can lose them at any time.