Case Study 3: Airbnb: The Personalized Experience

[mstakh.i.mo.mi]

The company also used irreverent humour and counterculture to create a dedicated fanship and thus accelerate sales and revenue. Dollar Shave Club’s creativity extended beyond its advertising and social media efforts. It introduced unique products like ‘Bathroom Minutes,’ a comic newspaper that it sends with every order.

Key learning for online sellers: Try unusual and groundbreaking promotional tactics. Distinguish yourself from the rest of the competition by connecting emotionally with the audience to increase sales.


Airbnb is an online platform that shares information and stories about travel malaysia phone number list experiences and hosts. The primary factor that helped Airbnb attract customers was sharing local experiences. Thus, Airbnb appealed to a large customer base by tapping into the needs of tourism. Today we see a rising trend for the need for ‘experiential tourism’.

This vision attracted travellers who wanted to explore distinct cultures instead of the typical hotel experience. Airbnb has rapidly grown, and customers have become fond of it. The concept of home-sharing has become a top favourite in the travel and tourism industry.

Key learning for online sellers: Make sure your business attends to your customers as individuals with specific needs and wants. When consumers get something unique and something out of the ordinary, it creates a positive and long-term impact. This helps to build long-term trustworthy relationships. While you work on your USP, keep your customers a top priority. This way, your brand will not be easily surpassed by others.