In the 4.0 era, businesses always have too much customer data to collect. Accordingly, many brands have difficulty identifying their audience. They do not know who their customers are and what they want. Below are tools to collect and research content for your customers.
YouTube Analytics
One of the most prominent tools is YouTube Analytics. They help you know who is watching your videos.
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Specifically, you click on the “Demographics Tab”. Here kenya cell phone number list you will find information about the location and age of the people watching your videos. When you know your audience, you will be able to produce more personalized content. From there, meet the needs of your audience and increase conversions.
Retention shows the average watch time for your video. It’s important to note that Google uses retention to evaluate whether viewers find your content interesting. If retention is high, search rankings will follow suit. If retention is below 25%, businesses should consider reducing video length.
Google surveys are a tool to help understand your customers. They conduct custom surveys to target specific audiences.