What can you learn from him?
Dan Kennedy said:
"The only thing we humans buy voluntarily and without pressure is toilet paper."
With any other product, you have to convince the customer and, as you learned above, create urgency.
This can be the famous deadline or:
A call to action.
How do you create an irresistible call to action?
Convince your customer with a strong bonus. Most people prefer a useful bonus to a discount.
Hit the ego button. If your product has the potential to raise your customer's social status, then take a red rubber hammer and hit that ego button.
Give your customer a guarantee. This can be a free trial period; you can promise to give them their money back if they don't like the product or: Tell the customer that you will refund their money but they can still keep the bonus.
If you want to learn more about irresistible sales techniques, you should grab Dan Kennedy's book:
The Ultimate Sales Letter - Attract New Customers. Boost Your Sales *
Dan S Kennedy is one of australia phone number list the best copywriters of all time
10) Gary Bencivenga
– The Research God of Copywriters
Gary Bencivenga Copywriter
~ Gary Bencivenga
"Unsuccessful fishermen think like humans. Successful fishermen think like fish."
Gary Bencivenga is my absolute favorite copywriter.
Why?
1. He didn't just sell "make money" shit, he also sold other products - which is MUCH harder.
2. He is modest, down-to-earth and humble.
3. He does more research than anyone else.
Short:
I just like his style - and his results.
He had his own advertising agency and was able to beat big names like Eugene Schwartz etc. as a freelance copywriter.