Tapping into your customers’ fears is a powerful formula. If you’re a doctor, knowing where your patient is hurting and how to treat it is the best way to do it. The same goes for content marketing. How can you “treat” your customers if you don’t know what symptoms they have?
Therefore, businesses need to choose the right words to describe the pain of customers. Turn them into diseases that can be named. Then, offer remedies and solutions for them. At that time, with a confused and fearful mentality, customers will not have difficulty refusing your offer.
Not just stopping at words, businesses lebanon cell phone number list themselves also need to illustrate fear. Illustrate specifically and meticulously. Accordingly, content marketers can use additional images, videos, infographics, etc. to increase their ability to "close deals".
What is Marketing Objective?Tapping into your customers' fears is a powerful formula for content marketing.
Building content marketing combined with SEO search engine
SEO is currently the most valuable content search tool for all users. Especially when they need to search for a specific keyword. Quality content, highly appreciated by many people, will always be prioritized to display on the top of Google search results.
Most Content creators are gradually becoming too dependent on SEO. They do not polish or update the content for their children. Now, the boundary between Content and SEO has almost been erased. Therefore, businesses should not only focus too much on SEO but forget to create truly valuable marketing content for customers. Google is always considered a wise man. Especially in evaluating a website through user experience. Therefore, Google's search engine will discover your business brand if you truly provide users with valuable content.