Joel Irwin, Backmark Materials

[kexej28769@nongnue]

دوپہر 2:15 سے 2:30 بجے تک
How to audit comprehensive content
Emily Triplett Lentz, Help Scout
Digital marketers have a responsibility to learn to spot the biases that often find their way into online copy, replacing them with alternatives that lead to stronger, clearer messaging and that foster a broader, more loyal, and engaged audience. Last year, HelpScout audited years of content for unintentionally exclusionary language that associates physical disabilities or mental illness with negative-sounding terms, resulting in improved written clarity and a stronger brand. You’ll learn what inclusive content is, how it helps engage a larger and more loyal audience, how to audit potentially problematic language on a site, and how to improve inclusive, welcoming language.

Get the Look: Improve the Shopper Experience with cambodia number data and Visual Search Optimization

With voice, local, and rich results only growing in importance, how do image and visual search fit into the online shopping ecosystem? Using examples from Google Images, Google Lens, and Pinterest Lens, Joel will show how image optimization can improve the overall customer experience and play a key role in discovery, product evaluation, and purchase decisions for online shoppers. At the same time, while acknowledging that image recognition technology is not yet perfect, she will also share actionable strategies for improving visual search to help these shoppers find the perfect style that they can’t describe in words.

دوپہر 2:50 تا 3:30 بجے
Afternoon break