Third-party endorsements and awards

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Adding awards, accreditations, and third-party endorsements tells your customers that your business is credible. Generally, you’ll have to complete an application process to achieve these badges. The request is thoroughly reviewed before approval, and you can add it to your eCommerce website. Third-party endorsements and awards can drastically impact your conversions. It signals to potential customers that other customers have purchased from this brand and had a great shopping experience.

If your brand has won any awards, don’t forget to display them prominently on your website’s home page.


This trust badge tells customers they’ll be paying the most competitive price azerbaijan phone number list for the product. Some online brands even assure that if buyers find the same product at a lower price elsewhere, they’ll either match the price or even beat it.

Customer ratings & review badges
One of the most common and trusted examples of this trust badge is the Google Customer Review badge. You can also obtain these trust badges from other platforms, including Trustpilot and Yelp. Customer ratings and reviews act as social proof and showcase existing customers’ satisfaction with the shopping experience.

Free shipping & returns badges
A ‘free shipping’ and ‘free return’ badge can work wonders for your online store. In terms of placement, this badge offers some flexibility. You can place it on individual product pages or the checkout page. For most customers, free shipping is a must. 62% of shoppers wouldn’t purchase if an online retailer didn’t offer free shipping.