Exit intent triggers are based on visitor behavior, such as moving the cursor toward the top of the browser window.
This technology allows a pop-up to appear at the exact moment a website visitor is about to leave, giving you a last chance to encourage visitors to stay or take action.
To see an example of a checkout pop-up, visit the Brooks Brothers men's clothing website.
Potok brothers
Image via Brooks Brothers
We triggered the pop-up by moving our mouse towards the X button in our browser. The pop-up invites us to become Brooks Insiders by providing our contact information in a short field.
Types of exit pop-ups
Exit popups come in many forms and types, each designed to serve a specific purpose. Here are four common types of exit popups that you can use to increase conversions.
1. Discount pop-ups
These pop-ups offer a special discount to visitors who are about to leave your website. Pop-ups with an exit intent are ideal for e-commerce stores looking to increase sales and reduce cart abandonment.
Discount pop-ups can turn hesitant browsers into buyers by offering a little extra incentive, like a unique discount code or free shipping. They help convince customers who are interested in certain items to complete their purchase.
For example, this Pipsnack pop-up offers a discount and creates a sense of exclusivity.
Pipcorn discount pop-up
Image via Pipsnacks
Pro Tip : Make your offer time-sensitive. Studies show that pop-ups with countdown timers convert 25.48% better than those without.
Content upgrade exit pop-ups offer additional valuable information related to what the visitor is already reading. They are ideal for blogs, educational sites, and content-heavy businesses.
For example, if someone is reading an article about social media marketing, you can use a pop-up form to offer job seekers database a free download of the “10 Advanced Social Media Tactics” guide. This gives readers a reason to share their email and stay engaged with your content.
Check out this example of a content upgrade popup from HubSpot.
Content upgrade pop-up window
Image via HubSpot
3. Survey Pop-ups
Survey pop-ups ask visitors for feedback just as they're about to leave. This type of pop-up can help you gain valuable insights into why people are leaving and how you can improve.
For example, you can ask, “What stopped you from making a purchase today?” with multiple answer options to get direct feedback from potential customers about what’s holding them back.
While survey pop-ups may not directly lead to conversions, their insights can help you improve your website and increase conversions in the long run.