Understand your product range:

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How to Organise Products into Effective Categories?
Here are some simple steps or guidelines that you can follow to organise products into effective categories.


Start by identifying the different varieties of products that you have.
Group similar products together as per their features, uses, target audience, et cetera.
Example: If you sell electronics, separate the chargers, connectors, mobiles, etc., into different groups.
Keep in mind the customer’s behaviour:
Think about how customers will find your products or their uses.
Organise the product categories so they align with each other and cater to common shopping patterns.
Example: Take a clothing store as an example. In the men’s section, the bottoms section is categorised and further subcategorised as trousers, jeans, shorts, boxers, etc. Similarly, the shirts, t-shirts, polos, etc., are kept benin phone number list in the top sections.
Use clear and descriptive labels:
Choose and categorise product names that are easy to understand and describe the products they contain correctly.
Avoid using any complex or fancy words to define product category names.
Example: Use straightforward and simple words, like, instead of using ‘gourmet essentials,’ use ‘cooking essentials.’
Prioritise high-margin and popular product categories:
Try to place the popular and profitable product categories in prominent positions.
Guide customers towards the products that are in demand or trending.
Example: On your website, categorise best sellers or new arrival products separately to grab customer’s attention.