Here you will also find further tips – quick and easy!

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Use the linear attribution model to answer questions like

Which parts of my business are most valuable in terms of revenue generated by my customers?
U-shaped
The U-shaped attribution model emphasizes the upper half of the customer funnel.
How is this achieved? 80% is attributed to the touchpoints where your contact interacts with your company for the first time.

So 40% of the credit is allocated to the first doctor database interaction, another 40% to the interaction that led to lead creation, and the final 20% is split equally among all other interactions between the first interaction and lead creation.


W-shaped
The W-shaped attribution model distributes 90% of revenue to the first interaction, lead creation, and conversion interactions.
This model also focuses primarily on marketing, although including deal closing can provide additional insight into the handoff between marketing and sales at this point in the customer journey.

30% is added to the first interaction, 30% goes to lead creation, 30% to closing the deal, and the remaining 10% is split equally among all other interactions between the first interaction and closing.

Use it to answer questions like

What marketing tools are valuable to me to get customers to create a store on my e-commerce website?
How can I create such a report?
Such reports can be created, for example, with HubSpot's All-In-One Inbound Marketing Software. If you are interested in HubSpot or have any questions about attribution reports and their possibilities - no problem! Just book 15 minutes in my calendar and I will call you.