OnPage optimization meta tags

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3. Internal links
Another ranking factor that is not insignificant mom database is internal links. It is incredibly important for both Google and readers to link content to each other in a meaningful way. That is why you should draw attention to other, relevant content not only at article level, but also at website level by setting a corresponding link - ideally with the appropriate keyword as anchor text.

This not only ensures that the website structure is "diversified" but also that individual content ranks better. Your visitors will also thank you if, for example, they find further content on a topic at the end of an article.

4. Speaking URLs
Every page and every article on your website has a unique URL (address). These should be designed so that they can also be read by people. A negative example of a URL would be mydomain.com/?p=123 , while a positive URL could be mydomain.com/5-important-seo-factors . Many content management systems such as HubSpot or WordPress offer such a function as standard.