Both methods work in tandem to create relevant, personalized and buyer-centric marketing.

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Furthermore, customers must be able to read your blog post on mobile devices such as smartphones or tablets.

Optimization for lead generation
It is also important that you offer additional offers office 365 database on the blog page that provide the opportunity for potential customers to register. Make sure that this call to action is in the context of the blog article and takes the reader further in their customer journey.

Therefore, several blog articles with different offers on a specific topic, each of which reflects the phase the reader is currently in, are also perfect.

You can find more information on this topic in these blog articles:

B2B: 6 rules for your content marketing strategy
Offers in B2B content marketing: How to build optimal relationships
If readers have registered for an offer, your company has the opportunity to address them personally, talk about specialist topics or offer individual advice. In this way, you build a relationship with the readers and help your customers or potential customers with their decision-making processes.