Attribution Report: Map user behavior

[Shishirgano9]

Conversions are actions that a potential customer takes in connection with your marketing activities. This could be downloading a white paper or, for example, registering for a subscription. In any case, he or she is willing to give you their data and fills out a form.

The path that an individual potential customer loan database takes along their customer journey and perceives different conversions is called the conversion path (sometimes also called the click path).

Conversion paths are deeply rooted in digital marketing . Marketers analyze them and try to optimize them from one stage to the next in the purchasing process. Inbound marketing software is helpful in this regard. It allows you to record, analyze and manage the digital touchpoints.

In marketing, attribution refers to the bundle of digital touchpoints that a customer associated with your company before deciding to purchase your product or service.

An attribution report attempts to understand and map the entire process of a customer - the customer journey. That is, the path that someone takes from the first time they visit your website to the point at which they become a customer and, ideally, a fan of your company.

The conversion path is measured to see what exactly or which content on your website caused someone to convert.