What is a landing page?

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A landing page does not have to be as short as a tweet , a CTA or an email subject line; it should definitely provide a bit more content. However, creating one presents similar problems. The aim of the landing page is to make a suitable offer to a defined target group ( buyer persona ) in order to convert visitors into leads. This is also the last point in time at which you as a marketer can convince your visitors.

The landing page should always contain a form in which overseas chinese in australia data visitors can enter their contact details in order to receive the offer you are making. You have to decide which fields on the form are mandatory and which are optional. But how exactly can you ensure that your visitors actually fill out your form?

Speak to your target audience persona
Before you can start going through the individual phases of your campaign, you need to know your target group. Every single step must be geared to your target group. You must always ask yourself who is my target group, who do I want to address? Your target group depends on what you offer. For example, if you offer full-service information technology solutions for companies, then you are not speaking to random consumers but to IT experts, CFOs and CEOs. It is important that you do not appeal to everyone at the same time. A landing page should not have the goal of reaching all possible visitors. This would only end up making your page look very confusing and boring. Likewise, you would not appeal to anyone specifically. To avoid failure, you need a concrete goal and the right target group.