Let's summarize what you have learned.
1. Create timeless content
2. Always solve a problem.
3. For a specific target group
4. Be relevant.
5. Your content needs a call to action (CTA)
6. The goal of the call to actions should always be list building - not sales
And now we come to the last step, which isn't one at all.
Step 7:
Dominate a channel
The Octopus Style is a Bad Content Marketing Strategy
This is mistake #1 that I see again and again:
The Octopus style.
What does that mean?
More than 1,000 people have now purchased my books and courses.
And those who do not see results and success behave like octopuses:
They stretch their arms in 8 different directions:
A little Facebook
A little Twitter
A little Instagram
Little Blogging
A bit of YouTube
Little E-Mail
A little LinkedIn
Always a little bit of everything.
This style is the surest way to fail.
Why?
Because on every platform you compete against people who ONLY use that platform.
Is called:
If you want to be indonesia phone number list successful, focus on one channel – and dominate it.
My most successful clients are those who are not spread across 8 channels, but focus on one or two channels.
What is the best channel for your content marketing?
That depends on you.
1) Are your potential customers there?
2) Does the channel suit your business?
As a copywriter, I don’t have a very visual business – and that’s why I don’t use Instagram.
As a copywriter, however, I love long-form content and have specialized in the Google game.
I know other entrepreneurs who generate all their attention through Linkedin.