The incentive is good enough to spur their clients to take action and recommend the brand to their friends, creating a stream of qualified leads for the business.
We’ve talked a lot about the possibilities of manual B2B lead generation (chatbots aside), but what if you could automate most of the above and generate leads while you sleep?
Hello, Bar offers a quick and easy way to generate B2B leads from any channel you use. Maximize email subscribers, increase social media engagement, and encourage people to follow you.
With Hello Bar, you can also A/B test your CTAs and other elements to see which combination works best.
Getting started with Hello Bar is easy. Once you set up the code on your website, you'll be ready to generate more B2B leads in minutes.
Use the right mix for B2B lead generation strategies
It's true that you can't automate everything. That's impossible – and inefficient.
You still want to communicate with your audience, distribute content, and build awareness line database for your brand. That means posting on social media, blogging, running outreach campaigns, and answering questions from customers or clients.
The important thing is to find a balance. Automate what you can so you can spend as much time as possible on the things you can't automate.
Look at recent data from social media, your website, blog, and other channels. Identify the three to four B2B lead generation channels that have the highest engagement.
Once you’ve done that, create a lead generation strategy for each channel. For example, you might identify the types of blog posts you want to write for each of your buyers. Then figure out how you’ll generate leads from those activities.
Optimize your entire website with CTAs. You can do this with Hello Bar, so you don't have to manually change every page.
Finally, track your progress. Do lots of A/B testing to optimize your B2B lead generation and get the most qualified leads.
Frequently asked questions
What is a B2B lead generation strategy?
A B2B lead generation strategy is a company's plan for generating leads for a business. It includes a series of steps it plans to take to acquire qualified leads that are highly likely to become clients.
On the other hand, B2B lead generation strategies refer to the tactics that businesses use to acquire potential customers.