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If someone sees a logo they have a connection with, we have a better chance of securing a meeting and winning the deal. Not bad for a nimble sales team, right? In a way, social selling is like a bite-sized version of ABS (I like the term “baby ABS”) by design. You’re still proactively researching and reaching out to leads.


You’re still developing connections with multiple decision-makers. And you’re still sacrificing indonesia cell phone number listshort-term sales for higher quality deals and fruitful relationships. But the only difference is, all the above happens on a slightly smaller scale and on a social platform. 3. It lets you leverage the epertise of your salespeople and their network Personalized content is king, and social selling is the perfect medium for delivery.


For eample, this post by Adam him with high-quality traffic to his website. b2b social selling personalized content Eventually, requests for the content Adam produced were so popular that he had to “un-gate” his content and leave a public link. Once you understand the problems plaguing your audience, social selling has the potential for eponential reach and virality that attracts inbound leads.